The challenge

GSK’s Life Saving Rules had been successfully launched and now needed a refresh to ensure they were still front of mind for people working across GSK’s manufacturing sites.

GSK asked us to support them in creating a campaign to recapture people’s attention, increase their awareness, and reaffirm their commitment to the rules.

The outcome

The first quarterly campaign has been rolled out and has been well received, with feedback confirming the LSRs’ increased visibility and relevance.

Our solution

We created a suite of engaging assets that brought the LSRs to life, making them more relatable and aligned to the day-to-day realities of people working on site:

• visuals were updated to bring context and meaning to each rule
• animated slide shows demonstrated the rules in action
• while short, animated video clips of the universal rules created impact.

The assets were designed to be used flexibly as part of a quarterly ‘nudge’ campaign across various channels and in pre-work checks.