We are clearly in a period of significant change; to the way we work, shop and live our lives generally. In times of change it is vital for organisations to help their people to think and act differently to meet changes to ways of working and to deliver desired business goals.
However, helping employees understand and adapt to change is one of the largest challenges for the organisations we work with.
The reality is that most organisations woefully under-estimate the level of communication required during periods of change, typically by a factor of 10.
But simply increasing the volume of communications is not the key. The trick is to increase the level of engagement and to ensure communication is two-way and ongoing.
Unfortunately, traditional communication and learning approaches lack engagement and do not generate the levels of understanding or commitment required to make change happen.
You need an approach that focuses on helping employees at all levels to understand and buy-in to why change is happening, what is changing and, most importantly, what they need to do differently.