You’ve secured the investment, agreed the purpose, booked a great venue and saved the date in your leadership team diaries. So now what?
How are you going to ensure that your business gets maximum value from bringing together your most senior people in one room for a couple of days? How will you unlock the collective power of their expertise, knowledge and experience to really move the business forward?
In our experience, four key ingredients make the difference between a truly successful leadership conference and a feel-good but ultimately hollow event.
1. Think like a ‘producer’
A great event should intrigue, interest and involve people so that energy levels and participation are constantly high. However, to ‘spread the load’, a common mistake is to split the day into chunks owned by different people with specialist content knowledge. The result is usually ‘death by powerpoint’, little linkage between sessions and a huge range in the quality of output. Yes, have content specialists, but also have one person acting as overall ‘producer’. Someone who is thinking about the whole conference story, ensuring there is a clear message thread, and creating a constant flow of energy by mixing up channels, activities, and movement.