Creating customer excellence

Ralph Lauren: Strengthening retail skills

We worked with Ralph Lauren to develop a comprehensive learning app, helping its people to take real ownership of their professional development and build their retailing skills.

The challenge

Ralph Lauren is deeply invested in its employees’ professional development and they encourage a culture of constant learning and skills building. As part of their ongoing digital transformation, they want to ensure that all retail teams have the tools and resources they needed at their fingertips. They want to make it easy for people to take ownership of their career at Ralph Lauren, develop an actionable plan for success and build their retail selling skills.

Our solution

We worked with the EMEA Learning and Development team to develop a Learning Portal app available in mobile and desktop environments. The app contains all the resources retail teams (sales associates and managers) need to progress – from Onboarding through to understanding the unique selling culture at Ralph Lauren. The app enables employees to track the completion of their learning objectives as they embark on their career, as well as build their knowledge of the Ralph Lauren Sales and Service Model

through interactive learning. Covering everything from first impressions to outfit building and cross-selling, from overcoming objections to winning loyalty – the app features animations, elearning and certification quizzes, with content designed to be as engaging and as varied as possible.

A management dashboard built into the app also enables those in management roles to track, manage and report on the completion of learning content, giving them performance data at a glance.

The outcome

The app is translated into eight languages and is being launched across EMEA. Feedback has been incredibly positive and it has also won admirers from across the Ralph Lauren global business.

“I really love this app! The content, the look and feel, the way to use it, everything!”

– General Manager, Ralph Lauren EMEA Retail


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